This project was designed for another Havaianas lab store, this time on Carnaby Street, London. The store was created based on the “moodlists” concept, which we had thought for the brand. It brings out new shopping experiences and flexibility to expose new collections.
In the creative concept, we have brought materials that reinforce the conceptual universe of the brand, such as wood, plants, soft fabrics, rugs and colors that mix cheerful tones with white.
We have created all the exhibitor’s furniture envisioning its adaptability to any store format, and products exhibition. A real lab Store to build the brand and new experiences for all Havaianas’ customers.